The UK’s communications regulator, Ofcom, is taking action against misleading broadband terminology used by telecoms providers.
- Telecom companies are now required to clearly distinguish between ‘full-fibre’ and ‘part-fibre’ networks in their advertisements.
- The term ‘fibre’ has historically been used inconsistently, leading to consumer confusion regarding broadband services.
- More than half of UK households now have access to full-fibre broadband services, according to recent data.
- Industry leaders, such as the CEO of G.Network, support Ofcom’s efforts to promote transparency and consumer empowerment.
The UK’s communications regulator, Ofcom, has implemented a decisive measure to address the misleading use of ‘fibre’ in broadband advertisements. Providers must now provide specific descriptions of their network technology, distinguishing between ‘full-fibre’ and ‘part-fibre’ networks. This regulatory intervention is aimed at eliminating ambiguity and ensuring clarity for consumers when choosing broadband services.
Previously, the term ‘fibre’ was applied inconsistently across the telecoms industry, resulting in widespread consumer confusion. The regulator’s stipulation demands that ‘full-fibre’ be used solely to describe networks utilising fibre-optic cables at every stage—from the exchange all the way to customers’ homes. In contrast, ‘part-fibre’ refers to connections where fibre is used only up to the street cabinet, with copper wires completing the journey to the home.
At the point of sale, websites and contract summaries must now contain clear and concise explanations of the underlying broadband technology. This transparency is critical, as it equips consumers with the information necessary to make informed decisions about their broadband options, understanding precisely what the service entails and its implications for their connectivity needs.
Recent data from Ofcom reveals that more than 52% of UK homes, amounting to 15.4 million households, now have access to full-fibre services. The advancement in gigabit-capable broadband is notable, with availability reaching 75% of UK homes. This growth is attributed not only to major providers like BT Openreach but also smaller, region-focused operators.
Industry leaders have voiced their approval of these regulatory changes, underscoring the importance of market transparency. Kevin Murphy, CEO at G.Network, expressed support for Ofcom’s initiative, emphasising the necessity for consumers to recognise the true value of full-fibre broadband offerings. He stated, “These rules will help consumers make more informed decisions and recognise the true value of full-fibre broadband.”
With Ofcom’s new guidelines, consumers are now better equipped to navigate the broadband market with clarity and confidence.
