PolyBox, a Newcastle-based marketing analytics firm, has secured funding from Innovate UK, marking a pivotal moment in its expansion journey.
- Utilising AI tools, PolyBox provides real-time data insights from platforms like Google and Meta, enhancing campaign performance tracking.
- Founders Rojin Yarhmadi and Nikolaos Benopoulos plan to use the grant to integrate third-party open-source data for broader analytical capabilities.
- The funding is part of the Innovate UK Creative Catalyst scheme aimed at fostering innovative businesses and supporting creative talent.
- Co-Founder Nikolaos Benopoulos expressed eagerness to leverage the grant to expand the capabilities and impact of their technology.
PolyBox, a marketing analytics company based in Newcastle, has successfully secured funding from Innovate UK, indicating a significant step forward in its growth trajectory. This funding, awarded under the Innovate UK Creative Catalyst scheme, is intended to support burgeoning businesses with innovative potential and to stimulate investment in creative talent. PolyBox stands to benefit from this scheme, which offers grants up to £50,000, enabling it to enhance its services.
The company currently employs artificial intelligence tools to enable marketers to access and analyse data from various platforms such as Google and Meta in real time. This capability provides marketers with instantaneous insights into the performance of their campaigns across multiple channels, ensuring more effective management and strategic planning. Furthermore, PolyBox’s technology automatically generates comprehensive reports for their clients, streamlining the data analysis process.
Founders Rojin Yarhmadi and Nikolaos Benopoulos, both Newcastle University alumni, have outlined plans to utilise the grant for integrating third-party open-source data into their existing analytics model. This integration is anticipated to broaden their analytical range significantly, providing PolyBox with the ability to offer more detailed and wide-ranging insights to their clients.
According to Nikolaos Benopoulos, the support from Innovate UK is highly valued, as it provides an opportunity to realise their vision for what PolyBox can achieve. He highlighted that the technology’s potential could redefine benchmarks within the marketing industry, pushing boundaries of what is currently considered feasible. “We are so excited to have the support of Innovate UK. We really think with this grant we can actualise our plans and hopes for what we want to build,” said Benopoulos, reflecting the firm’s ambition.
The Innovate UK grant catalyses PolyBox’s potential to innovate and expand its marketing analytics capabilities.
