‘Where You At’ has developed innovative technology to aid in safe venue navigation without needing a phone signal, receiving significant investment to expand its features.
- The startup, founded in 2020, aims to address the challenges of losing contact with peers in crowded spaces, particularly focusing on safety in nightlife environments.
- Utilising indoor mapping and Bluetooth mesh networks, the app supports users in maintaining connections despite limited phone reception, partnering with notable venues across the UK.
- The recent funding, led by prominent investors, will facilitate the development of new app features like a replayable video heatmap and designated meeting points.
- Founder Tamzin Lent has driven ‘Where You At’ forward, inspired by personal experiences, to enhance safety measures in social settings.
In an innovative approach to enhancing safety within nightlife venues, ‘Where You At’, a London-based startup, has successfully raised £2.5 million in pre-seed funding. This app employs cutting-edge technology, utilising indoor mapping and Bluetooth mesh networks, enabling users to navigate even the most congested spaces without relying on a phone signal. This advancement particularly highlights the growing focus on women’s safety during nights out.
Founded in 2020 by Tamzin Lent, ‘Where You At’ was born out of personal experiences where she faced challenges such as losing friends on the dance floor and experiencing uncomfortable situations during nighttime outings. The platform aims to offer peace of mind by ensuring users can maintain contact with their peers amidst crowded environments. The app’s practical utility lies in its ability to function without phone reception, a significant advantage in large, signal-blocking venues.
The startup collaborates with several renowned hospitality venues, including Drumsheds, Night Tales, XOYO, and E1, with operational locations in cities like Sheffield, Essex, London, Cardiff, and Nottingham. By forging these partnerships, ‘Where You At’ enhances its reach and utility, making it a valuable tool for both venue operators and patrons. James Slater, the venue operations manager at Nottingham’s The Level, praised Tamzin and her team for their innovative approach to customer and venue safety.
The recent funding round was spearheaded by Tony Mallin, founder of Star Capital, with backing from influential figures such as former Colgate-Palmolive CEO Ian Cook and Carolyn Dawson, CEO of Founders Forum. This financial support will be directed towards the development of advanced features for the platform, including a replayable video heatmap and a meeting point feature, which are designed to further improve user experience and safety in crowded venues.
‘Where You At’ represents a growing trend among technology firms aiming to tackle the issue of safety in social environments. The app’s continued development and forthcoming features are a testament to the increasing demand for solutions that address these safety concerns effectively, offering users both reassurance and practical tools to enhance their nightlife experience.
The substantial funding and innovative features of ‘Where You At’ underscore its potential to redefine safety and connectivity within social spaces.
