Nesti has secured £250k to enhance its AI-driven sales video tool, indicating a promising future.
- The investment round was led by SFC Capital, with participation from angel investors within Nesti’s client network.
- Nesti’s tool uses generative AI to create personalised video pitches, enhancing outbound sales engagement.
- The investment marks a milestone in AI for B2B video generation, as demonstrated by peers like Synthesia.
- Nesti’s platform has shown significant improvements in conversion rates for its users.
Nesti, an innovative startup founded in 2024, has successfully secured a pre-seed investment of £250,000. This substantial funding aims to propel the development of its AI-enabled video generation tool, designed specifically to support sales teams. The investment round received backing from SFC Capital, known for supporting companies in the AI space, and several angel investors from within Nesti’s existing client base, showcasing confidence in the startup’s potential.
Nesti’s platform leverages generative AI to automate the creation of video content, enabling sales teams to produce hundreds of customised videos from a single script. This capability addresses the growing demand for modernisation across business commercial functions, as outlined by CEO Morgan Edmondson. He emphasised that the technology not only expedites development but also significantly boosts client conversion rates, underscoring the transformative power of AI-driven video prospecting in outbound sales.
The AI for B2B video generation market is expanding rapidly. London-based Synthesia’s recent success in raising £71.4 million highlights the potential within this sector and underscores Nesti’s strategic positioning for growth. Ed Stevenson, investment executive at SFC Capital, articulated that Nesti is not only user-friendly and effective but is poised to dominate the generative AI video space and explore diverse market opportunities. He expressed excitement about collaborating with Nesti as it traverses its growth trajectory.
Through this investment, Nesti is set to ride the wave of technological advancement, addressing the increasing appetite among businesses for AI-driven solutions that deliver measurable outcomes. By securing substantial funding and strategic backers, Nesti is poised to make significant advancements in the AI video prospecting market, with the potential to redefine B2B sales dynamics.
The investment in Nesti underscores the growing importance of AI in transforming sales strategies and enhancing business outcomes.
