Meta has launched its new AI assistant, a competitor to ChatGPT, in the UK.
- The assistant provides instant written and visual communication on multiple platforms.
- Meta AI is open-source and free, aiming to establish market dominance.
- The assistant is now available in 43 countries and supports multiple languages.
- Meta projects the assistant to become the most popular AI chatbot globally by end of 2024.
Meta has announced the UK launch of its latest AI assistant, designed to compete with existing products such as ChatGPT and Gemini. This tool enables users to generate various forms of written and visual content swiftly and efficiently.
Meta AI distinguishes itself by offering a fully open-source solution, free of the premium tiers typical of its competitors. This strategic move aligns with Meta’s commitment to encourage widespread adoption and utilisation across diverse user bases.
The AI assistant has been seamlessly integrated into Meta’s current digital platforms, including Facebook, Instagram, WhatsApp, and Messenger. Additionally, it is accessible via Ray-Ban smart glasses, marking a significant expansion of its utility and user accessibility.
Having initially launched this product in 2023, Meta has progressively extended its availability. As of the latest announcement, it services 43 countries, with recent expansions into South American regions such as Brazil and the Philippines. Furthermore, planned expansions include countries in the Middle East such as Iraq and Saudi Arabia, alongside language support growth to cover Tagalog, Thai, Arabic, Vietnamese, and Indonesian.
Meta’s ambitious target is for this AI to achieve global prominence, with projections estimating nearly 500 million monthly active users by the end of 2024. This pursuit underscores Meta’s strategic intent to capitalise on emerging digital communication trends and solidify its foothold in the AI sector.
With a robust expansion strategy and innovative open-source model, Meta’s AI assistant is poised for global market leadership.
