Peter Bauer has led a significant investment round for Willo, a Scottish video interviewing platform.
- Willo’s technology allows companies to interview candidates without scheduling conflicts.
- Investment led by Bauer supports innovation in job candidate screening and simplifies hiring processes.
- Willo’s client list includes globally recognised brands such as the NHS, Prada, and Samsung.
- This funding round brings Willo’s total investment to £4.2m.
Mimecast’s co-founder, Peter Bauer, has spearheaded a £1.8 million funding round for Willo, the Glasgow-based video interviewing platform. The investment marks a strategic push for Willo, aiming to refine and expand its innovative technology designed to streamline the recruitment process. By enabling asynchronous video interviews, the platform allows organisations to evaluate candidates without the logistical challenges of arranging live sessions.
Willo’s model requires job candidates to record responses to specified prompts at their convenience. Employers can then review these submissions at their leisure, enhancing the flexibility and efficiency of the hiring process. Moreover, Willo provides integrated digital identity verification and background checks, offering a comprehensive tool for initial candidate assessment.
The platform has attracted a varied clientele, including prominent organisations such as the NHS, Prada, and Samsung, highlighting its applicability across diverse sectors. This broad customer base underscores Willo’s potential to transform traditional recruitment practices by reducing dependency on conventional CVs, as noted by co-founder and CEO Euan Cameron.
The recent £1.8 million funding, primarily supported by Peter Bauer, complements additional investments from 1818 Venture Capital and Freeserve’s Mark Danby. This latest capital injection brings the company’s total funding to £4.2 million, a substantial increase from its previous £250,000 seed round in 2020.
Bauer’s involvement underlines the strategic importance of Willo’s mission to make hiring more accessible and equitable. He expressed enthusiasm for the platform’s potential to democratise job opportunities globally, offering hiring managers a deeper understanding of candidates’ suitability for specific roles.
The substantial funding supports Willo’s ambition to innovate hiring, offering a modern solution to traditional recruitment challenges.
