HeyFlow receives a significant investment from Aer Venture Studios, a move enhancing workplace equality for women.
- The Bristol-based software firm, HeyFlow, focuses on addressing workplace disadvantages experienced by women.
- The newly acquired funds will be channelled into developing HeyFlow’s tech platform and employee insight product.
- Aer Venture Studios’ directors to hold active roles, with Geoff Wells joining HeyFlow’s board.
- Research shows persistent workplace challenges for women, reinforcing HeyFlow’s mission.
HeyFlow, a promising startup centred on mitigating workplace disparities faced by women, has successfully secured an investment of £235,000 from Aer Venture Studios. This crucial funding highlights the investors’ confidence in HeyFlow’s innovative approach to fostering gender equality in employment.
Based in Bristol and predominantly led by female entrepreneurs, HeyFlow is committed to leveraging this capital to further develop its software offerings, specifically targeting the enhancement of their technology platform and employee insight tools. These advancements aim to assist organisations in promoting inclusion, retaining and advancing talent, and ultimately creating a more equitable workplace environment.
Aer Venture Studios has not only provided financial backing but is also investing their expertise in HeyFlow’s future. Both Geoff Wells and Tom Harber, directors at Aer Venture Studios, plan to take on active roles within the company. Notably, Geoff Wells will possess a board seat, offering strategic guidance as HeyFlow continues its expansion journey.
Co-Founder Sophie Creese expressed optimism, stating that the funding serves as both validation of HeyFlow’s early accomplishments and a strong endorsement of their mission to advocate for reproductive health inclusion. ‘At a time where only a small percentage of investment goes to female-founded companies, Aer Venture Studios’ belief in HeyFlow sends a clear message that innovative, women-led start-ups are worthy of investment,’ Creese elaborated.
Research underscores the pressing need for HeyFlow’s initiatives, as 31% of women report severe symptoms related to reproductive health annually. Additionally, 85% of women experience multiple reproductive health conditions, with mothers witnessing a 60% reduction in earnings following their first child in stark contrast to their male counterparts. These statistics elucidate the systemic challenges women face in the workplace, driving HeyFlow’s commitment to meaningful change.
HeyFlow’s recent funding marks a significant step towards advancing workplace gender equality, underscoring the enduring challenges women face.
