Forterro, a European leader in specialised software solutions for the industrial sector, has announced its acquisition of abas Business Solutions (abas BS). This strategic move significantly bolsters Forterro’s presence in France and marks its first entry into the Spanish market.
The acquisition of abas BS not only extends Forterro’s reach but also enhances its capabilities within key European regions. The company aims to leverage the new resources and expertise acquired to drive growth and innovation.
Strategic Expansion and Market Penetration
This acquisition underscores Forterro’s commitment to expanding its geographical footprint and strengthening its market position in Western Europe. The integration of abas BS will enable Forterro to serve over 220 additional Abas customers, thereby reinforcing its market stature.
David Coste, Regional President for Western Europe, emphasised the importance of this expansion: “This move allows us to enter the Spanish market, which is a significant milestone for us in enhancing our presence in the region.” The acquisition also provides a gateway into the Dutch market, indicating further growth potential.
Strengthening Presence in France
In France, the acquisition enhances Forterro’s local expertise and customer service capabilities. The direct foothold in France is aimed at delivering more tailored and responsive support to the existing and expanding customer base.
The company’s commitment to growth is evident from its strategic decisions, as highlighted by Dean Forbes, CEO of Forterro. He remarked, “We are genuinely excited to welcome the talented team from abas BS into Forterro.” Forbes believes that the synergy between the teams will enhance customer success and drive Forterro’s growth.
Legacy and Leadership of abas BS
Abas BS has built a strong reputation for its dedication to customer satisfaction and software solutions expertise.
The co-founders of abas BS, Pierre Baudoin and Didier Delhaye, who have led the company for 22 years, are stepping back to spend more time with their families. However, they will remain involved during the transition to ensure smooth integration of employees and customers into Forterro.
Pierre Baudoin expressed his satisfaction with the acquisition, stating, “I am genuinely delighted to see Forterro as the new owner of abas BS. This acquisition is a significant turning point for the company, ushering in a new era of growth and innovation.”
Impact on Customers and Market
The existing customers of abas BS are expected to benefit from this acquisition through enhanced services and innovative solutions. Forterro’s extensive resources and support mechanisms are likely to add value to the current offerings.
The market is also expected to witness increased competition and improved service standards as a result of this acquisition. This strategic move is poised to elevate Forterro’s standing in the European software solutions market.
Future Prospects and Opportunities
Looking ahead, Forterro plans to leverage the acquisition to explore new opportunities and further its expansion across Europe. The acquired expertise and resources are seen as crucial enablers for future growth.
The company’s strategic vision focuses on innovation and customer-centric solutions, positioning it well to address emerging market demands and technological advancements.
Transition Period and Integration
During the transition period, Pierre Baudoin and Didier Delhaye will provide their expertise to ensure a seamless integration. Their involvement is critical for maintaining business continuity and customer trust.
The integration phase is designed to combine the strengths of both organisations, delivering greater value to customers and enhancing operational efficiencies.
Conclusion
The acquisition of abas BS by Forterro marks a significant milestone in the company’s growth strategy. It not only expands Forterro’s market reach but also strengthens its capabilities and resources to better serve its customers across Europe.
In conclusion, Forterro’s acquisition of abas BS represents a strategic move to enhance its market presence and operational capabilities. This development is expected to bring substantial benefits to both companies’ customers.
As Forterro integrates abas BS into its operations, the combined strengths and expertise are poised to drive innovation and growth in the European software solutions market.
