Coopah, a running coaching app driven by artificial intelligence, has secured a substantial £1.5 million in funding. This investment is backed by renowned individuals including Alistair Brownlee MBE and Ricky Simms.
- The company’s strategic hiring of Gareth Nettleton as their Chief Marketing Officer marks a new chapter for Coopah.
- Coopah’s mission is to help new and seasoned runners stick with their regimen, reducing the high dropout rate among beginners.
- Investors like Redrice Ventures and London Marathon Events play a crucial role in Coopah’s future growth.
- The app’s unique selling proposition lies in its AI-powered, personalised training plans and community engagement.
In a significant achievement for the health tech sector, Coopah, an AI-driven running app, has successfully raised £1.5 million in a new funding round. This financial injection is led by prominent investors such as Redrice Ventures and Active Partners, with participation from Amrock Ventures and Tom Singh of Rianta Capital. Supporting this round are respected figures like pro-athlete Alistair Brownlee MBE and sports agent Ricky Simms, reflecting trust and potential in Coopah’s offering.
Founded in 2022, Coopah aims to cater to both novice and seasoned runners, offering tools that help users stick with their training routines. The app’s AI technology is designed to tackle the alarming statistic where nearly 58% of new runners abandon their practice within the first month. This is achieved by delivering personalised training plans, real-time workout feedback, and fostering a community-driven motivational environment that encourages sustained participation.
A key development accompanying this funding round is the appointment of Gareth Nettleton as Coopah’s new Chief Marketing Officer. With a proven track record as a former marketing executive at Strava, Nettleton’s expertise is set to drive Coopah’s expansion strategy. His vision aligns with Coopah’s mission to integrate running as a form of medicine for both physical and mental health, recognising its potential impact on global health crises.
Coopah CEO Dan Strang expresses excitement about this strategic growth phase: “We can’t wait to show the 500 million existing runners and the thousands that start running every day, the power of Coopah.” The sentiment is echoed by Nettleton, who views running as vital for addressing physical and mental health issues globally, describing it as “medicine for both body and mind.”
Looking ahead, the newly acquired funds will be allocated towards enhancing the app’s core features. This includes making their AI-driven training plans even smarter, more adaptable, and socially engaging, thus enabling runners to train collaboratively. Such improvements aim to solidify Coopah’s position as an innovative leader in the digital fitness landscape.
Coopah’s robust funding and strategic leadership hires position it for a promising trajectory in revolutionising run coaching through AI.
