ActiveOps plans a strategic expansion to boost customer acquisition.
- The decision intelligence firm reports significant profit growth in the latter half of 2024.
- New marketing hires are set across the UK, South Africa, and North America.
- Expectations for enhanced growth through investments in Canada by late 2025.
- CEO highlights the company’s capacity for growth due to robust capital.
ActiveOps, a prominent decision intelligence firm based in Reading, is taking strategic steps to enhance its customer acquisition capabilities by expanding its marketing team. The company, known for its AI-powered data analytics catered to the healthcare and financial services sectors, aims to strengthen its market presence through new personnel hires. Five key additions are anticipated in the UK, South Africa, and North America, with further expansion planned in Canada in the latter half of the year.
The company has reported notable financial achievements, showcasing a considerable 10% increase in revenue to £14.3 million for the half-year period ending September 2024. Furthermore, pre-tax profits have surged, nearly quadrupling to just under £500k. Despite the positive financial results, ActiveOps experienced a 10.8% decline in share price, falling to 113.7p by the end of the trading session in London. However, the stock has maintained an upward trajectory, standing 16% higher since the start of the year.
ActiveOps has effectively re-platformed its core technology infrastructure, a move attributed to bolstering its ability to address new developments in AI. This enhancement positions the firm to swiftly respond to market demands and incorporate emerging AI activities into its offerings. Executive Chair Richard Jeffery expressed confidence in the company’s growth potential, emphasizing that their robust capital allows for sustained expansion without immediate constraints.
With almost 200 employees globally, ActiveOps maintains a notable presence in various countries including the UK, Ireland, the USA, Canada, Australia, India, and South Africa. This global workforce underpins their ambition and capacity to drive forward-reaching strategies that align with technological advancements and market needs.
ActiveOps is poised for continued growth through strategic investments in technology and global talent acquisition.
