Browsing: Gen-Z shoppers

Superdry is opening a new concept store to attract Gen Z shoppers, part of its revitalisation strategy.The ‘Athletic Essentials’ store…

TikTok has emerged as a pivotal platform for engaging younger consumers in the UK, notably influencing supermarket marketing strategies.A notable…

The Co-op is responding to increased demand for quick commerce by launching a 24-hour grocery delivery service.Initial operations will commence…

Gopuff has launched a new advertising platform in the UK, targeting customer shopping trends and behaviours.The platform allows brands to…