Browsing: digital engagement

Primark’s annual financial performance has seen a remarkable upturn, signalling robust sales and strengthening profit margins.The company’s adjusted operating profit…

Tesco introduces innovative location-based advertising within its supermarkets, enhancing its retail media strategy.Customers will encounter brand advertisements tailored to their…

TikTok has emerged as a pivotal platform for engaging younger consumers in the UK, notably influencing supermarket marketing strategies.A notable…

Zara’s live shopping format makes its way to the UK, aiming for expanded engagement.Initially launched in China, Zara’s live shopping…