A new gym brand, XF Gym, makes its entry into the Black Country by opening a fitness hub at the Merry Hill shopping centre.
- This development marks Merry Hill’s first gym operator, utilising a large 40,000 square feet space for various fitness facilities.
- The gym features an inclusive setup with a general area, women-only section, fitness studio, and wellness amenities like a sauna and steam room.
- Senior executives from both XF Gym and Merry Hill have expressed positive sentiments regarding the alignment of values and community needs.
- The timing of the gym’s opening coincides with other retail developments within Merry Hill, showcasing its evolving nature.
XF Gym’s introduction to the Merry Hill shopping centre in Brierley Hill signifies a noteworthy addition to the venue’s offerings. As the first gym operator in this location, XF Gym utilises a substantial 40,000 square foot space. This comprehensive fitness centre includes a general gym area, a dedicated women-only section, a fitness studio for various classes, and wellness amenities such as a sauna and steam room.
Laurence Benson, Chief Executive of XF Gym, stated that the gym’s mission is to enhance the quality of life for its members. He expressed excitement about launching at Merry Hill, highlighting the location’s alignment with the gym’s core values. Benson’s remarks underscore the strategic decision of choosing Merry Hill as the debut site for XF Gym.
Graeme Jones, Executive Director at Merry Hill’s asset manager Sovereign Centros, added that the inclusion of XF Gym is a testament to the shopping centre’s evolving role as a key destination in the West Midlands. His statement reflects the commitment to attracting anchor tenants who address community needs, thereby elevating Merry Hill’s position in the region.
This gym launch at Merry Hill aligns with other recent retail developments, such as the opening of the Australian tech and home appliance retailer Harvey Norman. This coincidence highlights the shopping centre’s ongoing transformation and commitment to broadening its appeal and services to the local community.
XF Gym’s opening at Merry Hill demonstrates the centre’s growth and adaptation to community needs, enhancing its local significance.
