A pivotal leadership transition is occurring at Austrian lingerie brand Wolford as Regis Rimbert steps in as the new CEO.
- Regis Rimbert, with extensive experience in the fashion retail industry, returns to Wolford after 11 years.
- He succeeds Silvia Azzali, who is stepping down due to personal reasons after serving as CEO since July 2023.
- Rimbert’s previous roles include senior positions at Prada, Christian Dior Couture, and Lanvin Group.
- The appointment is supported by top officials at Lanvin Group, Wolford’s majority owner.
A significant change is taking place within the leadership structure of Wolford, a renowned Austrian lingerie brand, as Regis Rimbert assumes the role of chief executive officer. With effect from 14 June, Rimbert returns to the company after more than a decade, having previously held pivotal roles such as chief commercial officer and head of sales between 2009 and 2013.
Silvia Azzali, who led Wolford as CEO since July 2023, is stepping down from her position due to personal reasons. During her tenure, Azzali contributed valuable strategic insights that helped steer the company through various market challenges.
Regis Rimbert brings with him a wealth of knowledge from the fashion retail industry, having held significant positions at prestigious fashion houses such as Prada, Christian Dior Couture, and Luella. His broad experience in the sector spans three decades, adding significant value to his leadership capabilities.
Between 2013 and 2018, Rimbert played a crucial role at Lanvin Group as director, overseeing group retail, ecommerce, and licenses. His return to Wolford comes at a time when the brand is looking to harness its rich legacy and archives to evolve its product offerings.
The backing of Lanvin Group, majority owner of both Wolford and Lanvin, is evident, with chairman Zhen Huang expressing enthusiasm about the new leadership. He emphasized the potential for Rimbert to transform Wolford into a vital growth engine for the group. CEO Eric Chan echoed these sentiments, highlighting Rimbert’s visionary leadership and alignment with Lanvin’s commitment to innovation.
Rimbert’s appointment marks a strategic shift for Wolford, poised to leverage its heritage under new leadership.
