WHSmith is reviving its vinyl collection, and customers will once again find records in 80 stores across the UK.
- Vinyl sales have surged, with an 11.7% rise last year, pointing to a growing comeback in the music format.
- Retailer WHSmith, which initially sold vinyl in the 1950s, had phased them out three decades ago as CDs became dominant.
- Select stores in major cities, including Canterbury, Chester, Edinburgh, and York, will house the vinyl selection.
- Emma Smyth, WHSmith High Street commercial director, expressed excitement about reintroducing vinyl for both old fans and new listeners.
WHSmith is making a noteworthy move by bringing vinyl records back to its shelves in response to increasing consumer interest. With plans to introduce the records in 80 stores nationwide, the retailer aims to cater to both seasoned audiophiles and newcomers to the vinyl scene. This marks a return to vinyl for WHSmith, a format they originally embraced in the 1950s but stepped away from when CDs gained popularity.
Vinyl records have experienced a significant resurgence in recent years, as highlighted by a sales increase of 11.7% last year, reaching 5.9 million units, according to the trade association BPI. This trend underscores the enduring appeal of vinyl as a physical music format cherished for its unique acoustic qualities and artistic album covers.
Emma Smyth, WHSmith’s High Street commercial director, enthused about the reintroduction of vinyl, stating, “After thirty years vinyl is back at WHSmith! I’m sure there are many customers out there who remember spending hours in record shops browsing the latest vinyl LPs and the artistic record covers.” Her statement highlights the nostalgia and cultural significance associated with vinyl records.
Major UK cities such as Canterbury, Chester, Edinburgh, and York are among the locations where customers can expect to find this revitalised selection of chart hits and classic albums on vinyl. WHSmith is strategically positioning itself to tap into the vinyl revival and foster a renewed appreciation for this timeless format.
WHSmith’s strategic decision to reintroduce vinyl records aligns with the growing consumer demand and revitalisation of this classic music format.
