White Stuff, a clothing retailer, is set to open its inaugural airport store at the North Terminal of London Gatwick in November 2024.
- The new 1,044 sq ft store will sell White Stuff’s men’s and women’s wear collections and introduce a mobile payment system.
- This expansion is part of White Stuff’s 2024 strategy, marking its eighth opening or relocation in various UK locations.
- Tracey Verghese, Trading Director, highlights this as a milestone that will enhance brand visibility to travellers at Gatwick.
- The opening aligns with Gatwick’s £10m redevelopment, which aims to enhance customer experience with modern facilities.
White Stuff, the renowned retailer for men’s, women’s, and children’s wear, is setting a new milestone by inaugurating its first airport store in the North Terminal of London Gatwick Airport this November. The store, occupying a space of 1,044 square feet, will prominently feature the brand’s unique designs and quality fabrics. Moreover, it introduces an advanced mobile payment system, which allows shoppers the convenience of paying from any location within the store.
This strategic move is part of White Stuff’s determined effort to accelerate its presence throughout the UK, with the Gatwick store being one of eight new openings or relocations planned for 2024. The retailer has systematically expanded across urban centres, retail parks, and shopping malls, and now taps into the vibrant foot traffic of airport terminals.
Tracey Verghese, White Stuff’s Trading Director, expressed her excitement over the new venture: “Opening our first airport store is a major milestone for White Stuff, introducing our brand to many more customers every year. Our unique designs and quality fabrics will be a great addition to London Gatwick’s portfolio of brands.” This sentiment underscores the brand’s commitment to expanding its customer base and reaching those who may not have experienced White Stuff before.
Complementing this retail expansion is London Gatwick’s substantial £10 million redevelopment, which has significantly modernised the North Terminal. This redevelopment includes contemporary seating arrangements, new flooring, and environmentally inspired landscaping, all designed to elevate the passenger experience. Bozena Stoiceva, the account lead for speciality retail at London Gatwick, remarked on the inclusion of White Stuff: “We are really excited to be welcoming White Stuff’s first airport store later this year. White Stuff is a premium British brand and will be a popular addition to the North Terminal, which has recently undergone a multi-million-pound redevelopment.”
As of 2024, White Stuff operates a total of 123 shops and 54 concessions throughout the country, marking its strong foothold in the British retail landscape. The new Gatwick store not only represents an extension of its retail footprint but also a commitment to innovation in customer service with the adoption of cutting-edge payment technologies.
The opening of White Stuff’s first airport store at Gatwick symbolises a significant step in its UK expansion, aligning with the airport’s redevelopment efforts to enhance passenger experience.
