Watches of Switzerland has strategically acquired Hodinkee, a renowned platform for luxury watch enthusiasts.
- The acquisition aims to enhance Watches of Switzerland’s presence in the growing US luxury market.
- Hodinkee will maintain editorial independence under founder Ben Clymer’s leadership.
- The deal is expected to drive Watches of Switzerland’s ecommerce business, particularly in the US.
- Integration includes directing Hodinkee’s retail traffic to Watches of Switzerland’s US ecommerce site.
Watches of Switzerland has made a strategic move by acquiring Hodinkee, a globally recognised digital content platform focused on luxury watches. This acquisition is part of the company’s broader strategy to solidify its position at the forefront of the luxury industry and increase its market share in the rapidly expanding US market.
Hodinkee, since its foundation in 2008, has emerged as a prominent destination for luxury watch enthusiasts, offering a variety of digital print and video content that attracts 22.2 million unique visitors annually. It also commands a significant social media presence with over one million followers.
Despite the acquisition, Hodinkee will retain its editorial independence. Founder Ben Clymer will resume leadership of the platform, having stepped down as CEO in December 2020. This ensures that Hodinkee continues its mission to be the most authentic and authoritative voice in the luxury watch community.
Brian Duffy, the Group Chief Executive of Watches of Switzerland, expressed admiration for Hodinkee’s accomplishments and highlighted the mutual benefits expected from this partnership. “We have long-respected Ben and his team’s success in creating the undisputed destination for luxury watch enthusiasts,” said Duffy. He further commented on the alignment of their strategy with inspiring brands that offer mutually beneficial outcomes.
The integration of Hodinkee’s commercial activities will support Watches of Switzerland’s ecommerce operations by directing retail traffic to their US site, thus enhancing brand awareness and leadership in the digital luxury sector.
This acquisition underscores Watches of Switzerland’s strategic focus on expanding its digital and market reach within the luxury watch industry.
