Waitrose anticipates a major increase in breakfast item demand as the World Cup Final approaches.
- The retailer has stocked up on popular breakfast ingredients such as bacon, eggs, and sausage.
- Deliveroo and Uber Eats expect high delivery demand, with brunch searches spiking by 54%.
- Predicted sales rise for Tesco includes BBQ items, ice cubes, and even Champagne, reflecting the celebratory mood.
- Football merchandise sales surge at John Lewis, indicating a nationwide enthusiasm for the event.
Waitrose is set to meet increased demand for breakfast items, driven by the excitement surrounding the World Cup Final. The retailer has boosted its inventory with popular brunch components like bacon, eggs, and sausages, anticipating the ‘biggest breakfast of the year’ as football enthusiasts prepare to cheer for England’s chance at a historic win since 1966.
The convenience of delivery services such as Deliveroo and Uber Eats plays a crucial role as fans choose to enjoy the match from home. Searches for ‘brunch’ on Waitrose’s platform have surged, demonstrating a 54% increase from the previous week. This trend highlights the shift in consumer behaviour towards enjoying breakfast as a communal occasion.
Tesco’s data suggests a broad readiness for celebrations with significant sales expected in BBQ meats, ice cubes, coleslaw, salads, dips, and sparkling wines, reflecting a festive atmosphere. The predicted 30% increase in Champagne and Prosecco sales aligns with this celebratory spirit, as does the anticipated rise in Spanish Cava purchases.
Football-related products are experiencing heightened interest as well. John Lewis reports a remarkable 115% growth in children’s football boot sales, and a 25% increase in television sales, underscoring the event’s appeal and the likely preference for at-home viewing.
Back in 1966, the viewing experience was markedly different, with fewer options for home entertainment and large gatherings. In contrast, the modern viewer has access to technology and services that facilitate vibrant home-viewing parties, enhancing the communal enjoyment of the sporting event.
The World Cup Final not only brings sporting excitement but also stimulates significant retail and consumer activity in the UK.
