Waitrose is launching its inaugural £5 lunchtime meal deal at stores commencing 30 August.
- The meal deal encompasses a main, side, and drink from a diverse selection including sandwiches and salads.
- Waitrose aims to provide a convenient, high-quality, and value-for-money option to its customers.
- The introduction follows similar initiatives by other UK supermarkets such as Asda and Sainsbury’s.
- Waitrose also announces a new range of frozen Zizzi products available from mid-September.
Waitrose, for the first time, is offering a £5 lunchtime meal deal across its stores. The initiative, launching on 30 August, includes a choice of a main item, a side, and a drink. The selections consist of various products like sandwiches, sushi, salads, and wraps, along with fruit, cereal bars, juices, and smoothies. According to Jennifer Moscardini, Waitrose food-to-go buyer, the move is driven by the demand for convenience and high-quality meals that offer great value.
This strategic launch by Waitrose aligns with recent efforts by other UK supermarkets to expand their food-to-go options. Sainsbury’s recently rolled out a premium ‘Kitchen Deli’ range featuring an array of fresh food-to-go products such as wraps, sandwiches, salads, and ready meals across 100 stores. Meanwhile, Asda has been trialling a new food-to-go initiative, the ‘Asda Food Hub,’ which includes an expanded range of sandwiches, wraps, salads, and snacks in select locations.
Waitrose is not only venturing into the meal deal market but is also enhancing its product offerings in other areas. From 11 September, Waitrose will be stocking frozen products from Zizzi, the Italian restaurant chain, in about 250 of its UK stores. This new arrival will include items such as Casareccia Pollo Piccante, Chorizo Carbonara, and garlic bread, broadening the range of high-quality Italian cuisine available to customers.
Waitrose’s new meal deal marks a strategic expansion in its food-to-go offerings, promising convenience and quality for shoppers.
