Virgin Wines and Ocado enter a strategic partnership giving customers access to exclusive wines.
- The collaboration features an exclusive collection of 50 wines from Virgin Wines.
- This marks the first time these wines are available as individual bottles to Ocado customers.
- Virgin Wines continues to work with independent winemakers to cater to diverse consumer tastes.
- Ocado leverages its expansive platform to introduce these unique selections without shelf space constraints.
In a new strategic alliance, Virgin Wines has partnered with Ocado to provide customers of the online grocer with access to a special collection of 50 wines sourced from Virgin Wines’ diverse portfolio. The collaboration is already in effect, opening up new opportunities for both companies to reach a broader audience.
Historically, Virgin Wines’ selections were only available as part of multi-bottle cases or through direct purchase by Virgin Wines’ customers. This partnership marks the inaugural availability of these unique wines as individual bottles through Ocado, expanding consumer access significantly.
Jay Wright, CEO of Virgin Wines, highlighted the company’s long-standing relationships with a considerable network of independent winemakers. The company is known for its dynamic and evolving wine range, crafted to meet the diverse palates of their clientele. Wright expressed confidence that the wines selected for Ocado will appeal to both seasoned enthusiasts and those eager to explore new tastes.
Vanessa Pearson, Ocado’s trading manager for beers, spirits, and wines, noted the growing desire among Ocado’s clientele for convenience and inspiration in selecting new wine styles and regions. Pearson emphasized that Ocado’s lack of traditional shelf space limitations enables it to quickly adapt to emerging trends and diverse consumer tastes, ensuring a fresh and exciting selection for customers.
Pearson expressed enthusiasm for the partnership’s potential, mentioning that all the wines in the new range bring something unique and exceptional, encouraging anticipation around customer feedback.
The partnership between Virgin Wines and Ocado is set to enhance the wine selection available to customers, offering unparalleled access and convenience.
