Victoria’s Secret is set to launch a new retail concept in Glasgow Fort, solidifying its presence in the UK market.
- The upcoming store, spanning 5,620 sq ft, will be Victoria’s Secret’s second standalone store in Scotland.
- A collaboration between L Brands and Next manages Victoria’s Secret stores across the UK and Ireland.
- Glasgow Fort’s footfall hit record highs in 2023, making it a prime location for new retail ventures.
- Details about the new store’s design and features will be disclosed closer to its autumn opening.
Victoria’s Secret is poised to unveil its new store concept within Glasgow Fort, scheduled for an autumn 2024 opening. The 5,620 sq ft store marks the brand’s second standalone location in Scotland. As the launch approaches, more details regarding the unique features and design elements of this new retail space will be unveiled.
The partnership between Victoria’s Secret group owner L Brands and high street retailer Next plays a pivotal role in the operation of all Victoria’s Secret outlets in the UK and Ireland. This collaboration includes overseeing 18 standalone stores across the UK as well as six shop-in-shops within Next’s establishments.
The signing of Victoria’s Secret is a significant addition to Glasgow Fort’s retail portfolio, which has successfully executed 24 new store leases over the past year. Other notable brands joining the centre include Mango, Primark, Adidas, and Zara, with Zara opening its largest store in Scotland earlier in March.
Glasgow Fort recorded an unprecedented footfall of 16 million visitors in 2023, indicating its thriving retail environment. This substantial visitor count underscores the strategic decision by Victoria’s Secret to establish its latest store in such a bustling location.
Daniel Cook, Victoria’s Secret head of retail, emphasised the importance of expansion within Scotland, stating, ‘Growth in Scotland is a key part of our retail plan, therefore we are thrilled to be joining the portfolio in Glasgow Fort with our latest store design. The new space promises to be inviting, inclusive and continues to fulfil our goal of uplifting and empowering women around the world.’
The new store in Glasgow Fort underscores Victoria’s Secret’s commitment to expanding its footprint in Scotland, aligned with its broader retail strategy.
