Very has reintroduced its flamingo-themed Christmas campaign after last year’s success.
- The campaign is set to appear on screens across the country starting November 1st.
- In addition to the main campaign, Very has launched complementary initiatives, including a new toys campaign and a ‘Haus of Flamingo’ partywear collection.
- Very is partnering with ITV and celebrities to address festive shopping challenges.
- Jessica Myers of Very notes that the campaign’s consistent branding approach significantly boosts customer engagement.
Very has decided to revisit and relaunch its distinctive flamingo-themed Christmas campaign, following its highly successful run in the previous year. The festive campaign, which officially began on November 1st, will be prominently displayed nationwide. Extensive public exposure aims to capture and engage a broad audience in the festive spirit.
In line with the campaign’s reactivation, Very has strategically crafted additional promotional efforts, such as the initiation of a toys campaign designed to encourage early Christmas shopping. Furthermore, under the newly created ‘Haus of Flamingo’ platform, Very has introduced a partywear collection intended to complement their festive offerings.
The brand has strategically allied with ITV in a celebrity-endorsed initiative, concentrating on alleviating common Christmas shopping dilemmas faced by consumers. This association with well-known public figures is expected to enhance the campaign’s outreach and effectiveness.
Jessica Myers, The Very Group’s chief customer officer, explained that the previous year’s campaign—developed alongside creative agency The Gate—successfully increased target customer consideration by 22%. She highlighted the importance of consistency in branding, stating: “Continuing to build out our brand is central to our business strategy and the research is clear – consistency is key when it comes to achieving this!”
Myers further elaborated on the substantial growth in brand recognition and customer consideration, positing that the ‘Let’s make it sparkle’ platform has driven a remarkable 23% rise in brand attribution and a 12% surge in target customer consideration. She concluded with confidence in the constructively blended use of data insights, creativity, and collaboration with partners The Gate and Zenith, asserting their Christmas campaign aligns with customer preferences.
In leveraging consistent branding and strategic partnerships, Very’s festive campaign appears poised for success, resonating well with its audience.
