Rihanna’s Savage X Fenty appoints Vanessa Wallace as its new Chief Marketing Officer (CMO).
- Wallace brings nearly two decades of experience from her tenure at Nike.
- Her extensive expertise will oversee marketing, media, and communication strategies at Savage X Fenty.
- Reporting to CEO Hillary Super, Wallace aims to steer the brand towards global expansion.
- She looks forward to influencing Savage X Fenty’s growth with innovative storytelling.
The lingerie brand Savage X Fenty, co-founded by Rihanna in 2018, has announced the appointment of Vanessa Wallace as its new Chief Marketing Officer (CMO). This move signals a strategic enhancement in the company’s marketing efforts as it continues to cement its place in the global market. Wallace’s role will encompass brand and product marketing, media handling, creative direction, membership oversight, and global communications. She will report directly to Hillary Super, Savage X Fenty’s CEO, who succeeded Rihanna as the head of the company in June 2023.
Vanessa Wallace joins Savage X Fenty after a distinguished 19-year career at Nike, where she rose through the ranks from district marketing manager to her most recent position as the North America head of brand marketing. During her tenure at Nike, Wallace was promoted nine times, underscoring her dedication and expertise in the field. She holds a Bachelor of Science degree in corporate communications from the University of Texas, where she also excelled as an award-winning member of the basketball team.
Hillary Super praised Wallace, stating she is “an exceptionally talented marketer with the deep experience and insight to drive cultural conversations and connect with consumers.” Wallace is expected to utilise her innovative approach and storytelling prowess to enhance Savage X Fenty’s brand presence globally. She expressed her enthusiasm for joining the team, highlighting the brand’s significant growth and the exciting opportunity to foster genuine consumer connections while continuing to challenge industry norms.
Wallace remarked, “I am thrilled to join the team and continue building on the brand’s remarkable growth trajectory. This is a pivotal moment for Savage X Fenty, and I am excited to drive the vision forward, foster authentic connections with consumers, and continue challenging industry norms.” Her vision aligns with the brand’s mission to broaden its reach and resonate culturally across various demographics worldwide.
Vanessa Wallace’s extensive experience and strategic insight position her as a key asset in Savage X Fenty’s global expansion endeavours.
