Unilever and Tesco have partnered with Kimberly-Clark, Essity, and Haleon to address hygiene poverty.
- The initiative involves donating one hygiene product for every two purchased until 3 October.
- Over a million products from brands like Radox, Sure, and Persil are expected to be donated.
- Last year’s efforts provided 400,000 products to over 1,391 charities.
- Research shows almost half of low-income households struggle to afford hygiene products.
Unilever has joined forces with Tesco and prominent industry names Kimberly-Clark, Essity, and Haleon, in a concerted effort to mitigate hygiene poverty. Until 3 October, for every two products like shampoo, toothpaste, or period items bought at any of Tesco’s 700 participating outlets or online, one product will be donated to In Kind Direct. This initiative, as reported by The Grocer, aims to distribute essential hygiene products to In Kind Direct’s extensive network of over 6,000 charitable organisations.
This collaborative donation drive anticipates the distribution of more than one million hygiene products to families in need, utilising popular brands such as Radox, Sure, Persil, Andrex, Bodyform, and Aquafresh. Last year, a similar initiative by Tesco, Unilever, and In Kind Direct resulted in the distribution of over 400,000 hygiene products to 1,391 charities, showcasing the impact of collective corporate social responsibility.
Data from research conducted by the consumer goods charity during last year’s initiative highlighted a concerning reality: nearly 50% of low-income households had to forego essential hygiene products due to financial constraints. This pressing issue underscores the importance of such campaigns, which aim to alleviate the pressures faced by vulnerable communities regarding hygiene accessibility.
The current campaign represents the second phase of the initiative that started in February, where Unilever committed to donating Dove, Radox, TRESemmé, or Simple products upon the purchase of two selected personal care items by Tesco’s customers. This ongoing effort reflects the participating companies’ dedication to supporting affected families and enhancing their quality of life through improved access to necessary hygiene products.
The ongoing collaboration between Unilever, Tesco, and their partners signifies a meaningful step towards alleviating hygiene poverty for vulnerable populations.
