The Very Group collaborates with SMG to redefine its retail media strategy.
- Leveraging a 12-year partnership, the initiative aims to enhance consumer insights.
- Criteo’s platform integration allows brands better access to The Very Group’s digital reach.
- Very Media Group will empower brands with comprehensive campaign development tools.
- Industry leaders express optimism about the future of retail media through this launch.
The Very Group, in collaboration with SMG, has announced a novel approach to retail media through the introduction of its new entity, Very Media Group. This collaboration builds upon a longstanding relationship spanning over twelve years, aiming to leverage extensive consumer insights to benefit brand partners.
Through this initiative, the group seeks to provide an expansive platform for brands to design bespoke campaigns, facilitated by the integration of Criteo’s commercial media platform. This strategic inclusion allows brands an enhanced ability to engage with the right consumer segments through The Very Group’s considerable digital shelf presence.
With access to newly available tools, brands collaborating with Very Media Group will be positioned to craft campaigns that reach audiences not just online but across various social media platforms, thus broadening their market penetration significantly.
Key figures within the initiative, like Jessica Myers, The Very Group’s chief customer officer, highlight the strategy as a confluence of the company’s impressive in-house expertise and vast data resources. Myers articulates confidence that this comprehensive retail media solution will redefine brand connectivity with families across the UK and Ireland.
Furthermore, Sam Knights, CEO of SMG, expressed enthusiasm, emphasizing the partnership’s potential to deliver highly efficient campaigns. Equipped with SMG’s proprietary Plan-Apps software, brands will be able to rigorously measure and evaluate campaign performance, thus optimising their media planning strategies. Such synergistic efforts are expected to yield significant advancements in how retail media propositions are orchestrated and executed.
The launch of Very Media Group marks a pivotal development in retail media by blending extensive expertise with cutting-edge technology to offer brands innovative marketing solutions.
