The Entertainer has partnered with Tesco, rolling out over 850 toy shop concessions within eight months.
- The expansion across 861 Tesco stores in the UK and Ireland involved the delivery of over 4.5 million toys.
- This strategic move positions The Entertainer as the toy retailer with the widest presence in the UK and Ireland.
- A new distribution centre was integral to maintaining the supply chain for the expanded toy concessions.
- The Entertainer aims to continue its expansion by partnering with additional retailers both domestically and internationally.
In a significant development, The Entertainer, a prominent toy retailer, has successfully partnered with Tesco to launch over 850 toy shop concessions across the UK and Ireland within an eight-month timeframe. This ambitious rollout has strategically enhanced The Entertainer’s market presence, making it readily accessible to a larger customer base through Tesco’s extensive store network.
By integrating into 861 large Tesco stores, this expansion saw the distribution of more than 4.5 million toys, highlighting the scale and logistical planning required. The partnership places The Entertainer as the most accessible toy retailer within these regions, leveraging Tesco’s existing customer infrastructure to maximise reach.
A critical component of this expansion was the establishment of a new distribution centre, which has significantly aided in stocking the vast number of in-store concessions. This facility has been described as playing a pivotal role in meeting the heightened demand generated by the swift expansion, ensuring a seamless supply chain operation.
The impact of this rollout is reflected in the words of The Entertainer’s CEO, Andrew Murphy OBE, who expressed pride in the team’s efforts and the importance of support from Tesco colleagues. He noted that this movement has brought over 90% of UK shoppers within easy reach of The Entertainer’s toy selection, showcasing the partnership’s success.
Looking forward, The Entertainer is poised to further broaden its reach by forming additional retail partnerships both within the UK and on an international scale. This indicates a robust strategy aimed at scaling operations and reinforcing The Entertainer’s position in the competitive toy retail market.
The Entertainer’s rapid expansion with Tesco underscores its strategic growth ambitions within the toy retail sector.
