Tesco has announced plans to reintroduce its F&F clothing line through its website.
- The line will be integrated with Tesco’s marketplace, which launched in June with 9,000 products.
- This move marks F&F’s return to Tesco’s online platform for the first time since 2018.
- Greg Bertrand, head of Woosh, will lead the online clothing relaunch.
- No specific details have been confirmed by Tesco regarding the relaunch timeline.
Tesco is poised to bring back its F&F clothing range online, six years after it ceased operations of its non-food website, Tesco Direct. This strategic move is expected to unfold over the coming months, as confirmed by industry sources.
The F&F clothing line will become part of Tesco’s more extensive online marketplace, which went live in June this year, offering a diverse selection of 9,000 products across various categories such as garden, DIY, homeware, toys, and pet care. This marketplace expansion will help position Tesco as a comprehensive solution for customers’ shopping needs.
Greg Bertrand, the head of Woosh, Tesco’s rapid grocery delivery service, has been appointed to oversee the online relaunch of the F&F clothing brand. Bertrand’s leadership is anticipated to steer the project towards its objectives, marking a significant role for him in Tesco’s e-commerce strategy.
Previously, customers had access to F&F products through Tesco’s non-food website until 2018 when it was shut down due to insufficient profitability attributed to high marketing and fulfilment costs. Since 2019, F&F clothing has been available through Next’s e-commerce platform until this arrangement ended in January this year.
Although Tesco has not provided detailed information about the relaunch timeline, it emphasised its commitment to enhancing its online offerings. The intention is to keep customers informed as developments occur.
Tesco’s digital strategy aims to revitalise its F&F clothing brand by re-establishing its online presence and integrating it within its existing marketplace platform.
