Crosta & Mollica has expanded its chilled pizza offerings at Tesco stores across the UK.
- The range now includes four popular sourdough pizzas: Stromboli, Fiorentina, Regina, and Margherita.
- These products join the existing lineup that was launched in Tesco stores in May.
- Crosta & Mollica has seen a 50% increase in value and volume sales year-on-year.
- The partnership with Tesco aims to bring authentic Italian food experiences to a broader audience.
Crosta & Mollica, an Italian food brand, is broadening its chilled pizza selection in Tesco stores nationwide following a successful introduction earlier this year.
The updated range will feature four top-selling sourdough pizzas: Stromboli with spicy salami, Fiorentina with mushroom, spinach, and creamy garlic, Regina with prosciutto, mushrooms, and mozzarella, alongside a classic Margherita.
This expanded line becomes available in up to 650 Tesco locations and online, complementing the existing products, including Formaggi, Pinsa Roman tomato and mozzarella, and Pinsa Roman salami and mozzarella pizzas, and Ready-to-top pizza base, all introduced in May.
Elena Connell, UK Sales Director for Crosta & Mollica, expressed her excitement over the collaboration with Tesco, citing a robust sales period for the initial range and a notable increase in both value and sales volume by more than 50% year-on-year.
Connell further noted that the extension of Crosta & Mollica’s product portfolio and its increased availability marks a significant milestone, aimed at enhancing trial opportunities and nurturing a dedicated customer base that appreciates quality and authenticity in Italian cuisine. “We’re excited to work with Tesco to continue bringing authentic, restaurant-quality Italian food experiences to more discerning shoppers across the nation,” she remarked.
The strategic expansion of Crosta & Mollica’s pizza range with Tesco highlights a shared commitment to offering quality Italian cuisine to a wider UK market.
