Tesco’s One Stop stores will soon feature its Core Own Brand products, phasing out “Own Label” items.
- This initiative will start on 21 October, gradually introducing Tesco’s products into One Stop locations over the coming year.
- Customers can expect to find these products available through rapid delivery services like Deliveroo, Just Eat, Uber Eats, and Snappy Shopper.
- The transition aims to improve the customer experience by offering high-quality, trusted products under the Tesco brand.
- Franchise partners anticipate competitive advantages by leveraging Tesco’s established product portfolio.
Tesco subsidiary One Stop is set to transition its product offerings by phasing out its “Own Label” products in favour of the supermarket giant’s “Core Own Brand” range. This strategic shift is scheduled to commence on 21 October, with an objective to introduce Tesco’s trusted and high-quality products into One Stop stores gradually over the forthcoming year. This move is expected to enhance customer satisfaction and attract a broader clientele by ensuring consistency and quality in product offerings.
Besides the in-store adoption of Tesco’s products, these items will be accessible through major instant delivery platforms, including Deliveroo, Just Eat, Uber Eats, and Snappy Shopper. The inclusion of delivery services is anticipated to increase convenience for One Stop customers, aligning with modern shopping preferences for online and rapid delivery options.
Stephanie Wood, the Managing Director of One Stop, expressed enthusiasm for this transition, highlighting its benefits not only in elevating the customer shopping experience but also in offering franchisees a more competitive and comprehensive range of products. With quotes stating, “This is an incredibly exciting time for us,” Wood emphasises the transformative potential of this initiative.
The transformation follows significant investments in One Stop’s product offerings, including a collaboration earlier this year that expanded their range from 500 to over 3,000 SKUs. This expansion, combined with the integration of Tesco’s Core Own Brand range, suggests a committed effort to stay relevant and competitive in the convenience retail sector.
The introduction of Tesco’s Core Own Brand products at One Stop is poised to enhance both customer experience and franchisee competitiveness.
