Ted Baker has relaunched its UK e-commerce website after pausing operations in August, marking a fresh start for the brand’s digital presence.
- The new platform, tedbaker.com, went live on 15 November, focusing on AW24 women’s and men’s fashion and accessories.
- Orders over £150 will benefit from free shipping, with next-day delivery options also available at a nominal cost.
- Currently, the website caters exclusively to UK customers, with potential international expansions to be announced later.
- Authentic Brands Group, Ted Baker’s owner, oversees the new website, ensuring it reflects the brand’s British charm and style.
Ted Baker has made a significant return to the e-commerce landscape by relaunching its UK website, a move that follows a pause in operations prompted by the brand’s entry into administration in March. The closure of its UK and Europe stores, along with its previous e-commerce platform, had raised questions about the brand’s future. However, the new website aims to re-establish its presence in the online retail sector.
The relaunched site, which went live on 15 November, exclusively serves the UK market. It features the latest autumn/winter 2024 collection of womenswear, menswear, and accessories. This curated selection is strategically positioned to attract Ted Baker’s loyal customer base, who have been missing the brand’s unique blend of sophistication and style during its hiatus.
To incentivise online shopping, Ted Baker offers customers free shipping on orders exceeding £150. Additionally, a next-day delivery service is available for a £5.95 charge. While the website currently limits deliveries to the UK, there is an indication that international shipping options may be introduced in the future, pending further updates.
Authentic Brands Group, which owns Ted Baker, appointed United Legwear & Apparel Co to manage the website. This partnership also extends to handling the design and manufacturing of Ted Baker’s men’s sportswear, golf, and denim lines in the US and Canadian markets. The new UK e-commerce site is designed to embody Ted Baker’s renowned British charm, featuring intuitive navigation and sleek visuals for an enhanced shopping experience.
A spokesperson from Authentic Brand Group commented on the relaunch, highlighting that the digital platform seeks to make Ted Baker’s highly regarded product categories more accessible. They emphasised that the refreshed site not only showcases the brand’s elegance but also simplifies the user journey for a more satisfying purchasing process.
Ted Baker’s new UK e-commerce site marks a promising return to the digital market, revitalising its brand presence and connecting with its audience.
