Sweaty Betty, the renowned London-based activewear brand, makes a strategic move by re-establishing its presence in the US with new store openings.
- Following a 2020 retreat from the US market, Sweaty Betty unveils new shops in Washington DC and Chicago, alongside branches in Cardiff and Westfield London.
- Founded in 1998, the brand is broadening its footprint by introducing its first Welsh location in Cardiff.
- Global Brand President Melissa Mullen expresses excitement about strengthening connections within key markets and supporting active lifestyles.
- With 85 stores across the UK, Sweaty Betty continues to grow its global reach underpinned by strong brand values.
Sweaty Betty, a leader in the women’s activewear sector, has embarked on a significant expansion, marking its return to the US retail landscape with two new stores. This strategic move comes after the brand’s complete withdrawal from the United States in 2020, which followed its initial US foray in New York in 2013.
The newly opened US stores are located in Washington DC and Chicago, chosen for their vibrant and active communities. These openings signify a renewed commitment to the North American market, offering an opportunity for Sweaty Betty to connect with new consumers and communities that prioritise active and healthy lifestyles.
In the UK, Sweaty Betty has expanded into Cardiff, establishing its first store in Wales, situated in the bustling Morgan Quarter. This addition complements the new store located in Westfield, Stratford, bringing the total number of Sweaty Betty stores in the UK to 85. Founded by Tamara Hill-Norton in 1998, the brand has consistently aimed to empower women through activewear.
Global Brand President Melissa Mullen conveyed her enthusiasm about the openings, stating, “We are thrilled to open these new US locations in Chicago and DC, as well as our new UK stores, all which mark an exciting opportunity to connect with new communities and deepen our presence in key markets.” Her statement underscores the brand’s dedication to fostering a global sisterhood and supporting the active pursuits of its customers.
The strategic choice of locations reflects Sweaty Betty’s commitment to engaging with vibrant urban centres, aiming to support and inspire consumers in their everyday active journeys. As the brand continues to grow, it remains steadfast in its mission to promote healthy lifestyles through quality activewear.
Sweaty Betty’s recent expansions illustrate its commitment to fostering global connections through strategic store openings in key markets.
