Sports Direct unveils new campaign featuring top football players.
- The campaign is set in Manchester, highlighting community spirit.
- Key football items from major brands are showcased in the campaign.
- The campaign echoes the excitement of the impending Euros and Olympics.
- Ger Wright emphasises the fan-centric approach of the initiative.
Sports Direct has launched a dynamic summer campaign, setting the stage for the eagerly awaited UEFA European Championship, commencing on 14 June. Football icons Conor Gallagher, Jordan Pickford, Rúben Dias, and Ian Wright take centre stage in the campaign, which spreads across a communal setting in Manchester. The campaign’s essence is built around uniting fans and players alike, fostering a shared excitement for the forthcoming tournament.
In an engaging depiction of the football spirit, the advert captures Jordan Pickford and Ruben Dias partaking in a leisurely BBQ, while Ian Wright makes a memorable entrance in a Sports Direct ice cream van. Conor Gallagher leads a spirited match against a goalkeeper, underscoring the community’s shared love for football, amidst the Northern English backdrop.
The campaign embraces the tag line “football fever starts here” and features an array of celebrated football gear. This includes Adidas F50 football boots and the Adidas Fussballliebe football, alongside the England Nike Jersey. Football fans are treated to the innovation of Nike Mad Brilliance Mercurial boots and Puma Future 7 boots, echoing the campaign’s vibrant and immersive theme.
Ger Wright, the managing director of sports at Frasers Group, articulates the campaign’s vision during a momentous summer marked by both the Euros and Olympics. Wright states, “Amidst a massive summer of sport with both the Euros and Olympics, our ‘football fever starts here’ campaign captures the passion and energy of the tournament’s true heroes: the fans.” He emphasizes the campaign’s focus on the fans’ vital role, blending the individual prowess of football stars with their cohesive energy shared with supporters.
This campaign amplifies the synergy between football enthusiasts and their cherished sport, highlighting Sports Direct’s strategic presence as a hub tailored for those passionate about football.
The Sports Direct campaign successfully positions the retailer as a central figure in the football community, enhancing fan engagement during an exciting summer of sports.
