Snapchat is set to redefine urban retail with a new AR experience.
- This weekend, East London’s Brick Lane will host ‘Snap Street’.
- Visitors can engage with brands like Depop and Boots.
- Interactive experiences include AR mirrors and beauty demos.
- This initiative previews the future of high street shopping.
Snapchat is poised to revolutionise the shopping landscape in East London with its pioneering Augmented Reality (AR) initiative, Snap Street. Set against the vibrant backdrop of Brick Lane, this immersive event is scheduled for the weekend of 19-20 October, where it aims to merge traditional retail with digital innovation, offering a glimpse into the future of high street shopping.
Participants will have the opportunity to interact with some of the UK’s most popular brands, including Depop and Boots, through engaging AR experiences. Inside Ely’s Yard, shop fronts will transform into a unique digital high street, showcasing how Snapchat’s AR technology can bring the allure of fashion and beauty shopping alive in a modern context.
Visitors can look forward to exclusive activities such as Depop’s circular fashion claw machine game. Additionally, Snapchat’s collaboration with Depop will be highlighted through an AR mirror that enhances the shopping experience. Boots, another key participant, will feature an array of beauty brands, allowing attendees to experiment with new makeup trends using Snapchat x Boots vanity mirrors. Professional makeup artists and hairstylists will also be present, providing expert advice and services during the event from 3pm-6pm on Saturday.
Ben Wymer, Snapchat’s director of global brand experience, underscored the potential of AR in reshaping consumer-brand interactions. “We’ll be showing how our pioneering AR technology allows users to experience on screens how products look and behave in the real world, paving the way for a more personal experience for consumers, and more engaging retail opportunities for brands.” His statement reinforces the notion that this initiative is not merely an exhibition, but rather a foray into a new retail paradigm.
Snap Street illustrates a dynamic fusion of digital technology and retail, setting a benchmark for future shopping experiences.
