Skims, founded by Kim Kardashian, is negotiating for the former Ted Baker store on Regent Street, London.
- If successful, this would be Skims’ first physical retail presence in the UK.
- The prime location has been vacant since Ted Baker’s UK store closures in August.
- Skims’ expansion aligns with its rapid growth trajectory, following openings in the US.
- The brand, valued at $4bn, is expanding globally, with placements in major international retailers.
Skims, the shapewear line established by Kim Kardashian, is in discussions to occupy the erstwhile Ted Baker flagship store at 245 Regent Street, according to reports. This prospective store would serve as Skims’ inaugural physical location in the United Kingdom, marking a significant step in its international retail strategy. The Regent Street site has been unoccupied since Ted Baker ceased operations in its remaining UK locations earlier this year, presenting a prime opportunity for Skims.
Having launched its first permanent outlet in Washington D.C. back in June, Skims has outlined plans for further US stores in Florida, Texas, and Georgia. This potential London debut reflects the brand’s ambitions to secure a firmer foothold in the international market, leveraging the high foot traffic and prestige associated with Regent Street.
In addition to potential new openings, Skims is available at renowned UK department stores such as Harrods, Selfridges, and End Clothing, which underscores the brand’s ongoing commitment to establishing a prominent presence in the market. Its expansion isn’t limited to the UK, as the brand is also making strides internationally. It is featured in Paris’s Galeries Lafayette and Dublin’s Brown Thomas, reflecting an expansive approach to retailing globally.
The brand’s valuation reached $4 billion following a funding round in 2023, emphasising the financial robustness and market demand supporting its ambitious expansion moves. Earlier in the year, Skims also tried its hand at menswear with a pop-up event at Soho’s End flagship, indicative of its aim to diversify and capture different market segments.
The potential acquisition of the Regent Street site would significantly bolster Skims’ presence and influence in the UK market.
