Sephora is expanding its presence in the UK market with a new store in Liverpool One, set to open early next year.
- The store, covering 6,727 square feet, will feature Sephora’s own brand along with popular and viral social media makeup brands.
- Leading the company’s UK expansion, Managing Director Sarah Boyd highlights the significance of the Liverpool opening.
- Liverpool has been identified as a strategic location due to strong demand from Sephora’s customer base.
- The expansion aligns with Sephora’s strategy to create vibrant and engaging shopping experiences reflective of the city’s spirit.
Sephora is set to open a new store in Liverpool One in Spring of the coming year, marking a significant step in its ongoing expansion across the UK. The new retail space spans 6,727 square feet and is dedicated to showcasing an array of beauty products. The assortment will not only include Sephora’s own-brand collection but also feature well-known names like Rare Beauty, Makeup by Mario, Haus Labs by Lady Gaga, and GXVE by Gwen Stefani. Additionally, the store is expected to stock brands that have gained popularity through social media platforms, such as Topicals, Kayali, Glossier, and Glow Recipe.
Sarah Boyd, Sephora UK managing director, noted, “By the end of this year, we will have opened seven stores in five regions, and I’m thrilled to share that our regional expansion will continue in 2025, with the first new store opening of the year at Liverpool One.” This statement underscores Sephora’s commitment to broadening its footprint across the UK.
Boyd further emphasised the importance of Liverpool as a location by highlighting the substantial demand from the company’s local customer base. “We have had immense demand from our fans in Liverpool,” she remarked, which aligns with Sephora’s strategic initiatives to enter markets with strong brand interest.
Liverpool’s unique energy and historical significance were also noted as key factors in Sephora’s decision to establish its presence in the city. Boyd articulated, “Liverpool has been a key location in our brand expansion plans, and we were prepared to wait for the right opportunity, which this prominent Liverpool One unit provides.”
Sephora aims not just to open a store but to furnish customers with a memorable shopping experience. The store’s concept will reflect the spirit of Liverpool, intending to create an atmosphere that resonates with the city’s distinctive charm and vibrant cultural landscape.
Sephora’s new store in Liverpool One epitomises its commitment to strategic UK expansion through carefully selected locations and customer-oriented retail experiences.
