Selfridges partners with Criteo to launch sponsored products.
- The partnership with Criteo aims to offer a personalised shopping experience.
- Access to luxury shopper data enables targeted customer engagements.
- Selfridges’ digital director highlights the importance of customer experience.
- Criteo’s focus is on enhancing the luxury customer experience.
Selfridges has formed a strategic alliance with adtech company Criteo by introducing sponsored products on its online platform. This initiative marks a significant step as Selfridges ventures into personalised retail media by using Criteo’s technology to enhance customer experience and engagement on its website.
The two-year partnership with Criteo is designed to leverage access to Selfridges’ affluent shopper demographic, aiming to deliver meaningful and personalised customer interactions. The integration of these technologies provides a bespoke platform for Selfridges’ brand partners to target audiences effectively, aligning with customer preferences and shopping habits.
Charlotte Burrows, Selfridges’ digital director, emphasised the company’s commitment to providing extraordinary customer experiences. She stated: “Providing an extraordinary experience for our customers sits at the heart of everything we do, and utilising retail media will enable us to deliver them a more seamless and personalised online experience.” This strategic move is anticipated to amplify brand offerings through tailored audience targeting, enhancing customer satisfaction.
Further highlighting the collaboration, Nicole Kivel, Criteo’s managing director for enterprise, underlined the potential for retail media to add substantial value to the luxurious shopping environment. According to Kivel, the partnership prioritises identifying and delivering what customers seek, thereby enhancing their purchasing journey. She added, “We’re delighted to be working with Selfridges to deploy media in a way that elevates brands and delights customers with new ways to discover what they love.”
In a related development, Selfridges also announced a partnership with Savage X Fenty, bringing the brand’s first physical sales location in the UK to its Oxford Street store. This move furthers Selfridges’ strategy to enhance in-person shopping experiences, echoing its commitment to integrating luxury and innovation in retail.
The collaboration between Selfridges and Criteo signifies a progressive stride in retail media, focusing on customer-centric innovations and strategic brand partnerships.
