Seasalt is preparing to open additional stores in the US as part of its expansion strategy.
- The first US store in Falmouth, Massachusetts, exceeded expectations with a 140% higher spend than UK stores.
- New stores are scheduled to open in Shrewsbury, New Jersey, and Portsmouth, New Hampshire, in early 2025.
- Seasalt plans further expansion along the US East Coast, with locations yet to be disclosed.
- The retailer is enhancing its wholesale presence with Nordstrom, featuring a full array of women’s wear.
Seasalt is making significant strides in its international growth, particularly in the United States. After a successful debut in Falmouth, Massachusetts, where average customer spending significantly surpassed its UK counterparts, the brand is set to continue its expansion.
The second store will open in March at The Grove in Shrewsbury, New Jersey, followed by another in May at Market Square in Portsmouth, New Hampshire. This strategic move aims to capitalise on the brand’s rising popularity in the US market.
Moreover, Seasalt is planning to establish two additional stores along the East Coast, although precise locations have not yet been confirmed. This expansion aligns with the company’s objective to strengthen its presence in key American markets.
Seasalt is also broadening its wholesale operations through a partnership with Nordstrom. This collaboration will see a curated selection of Seasalt’s collections, including its full line of women’s wear, available in Nordstrom stores from the upcoming year.
Feedback from US consumers has been overwhelmingly positive, with an eagerness to learn more about the brand, according to the retailer’s statements.
Seasalt’s expansion into the US signifies a strategic effort to capture a larger share of the international fashion market.
