Cornish clothing brand, Seasalt, has successfully achieved B Corp certification, scoring 100.2.
- B Corp certification requires an extensive assessment covering governance, environment, and community impact.
- Seasalt’s score exceeded the required minimum by over 20 points, highlighting their commitment to sustainability.
- B Corp status provides a framework for continuing improvement and impact creation across Seasalt’s operations.
- CEO Paul Hayes reaffirms the brand’s dedication to progress and future initiatives.
Cornish clothing brand Seasalt has recently become a certified B Corporation, achieving a remarkable score of 100.2, which surpasses the minimum requirement by more than 20 points. This accomplishment underscores Seasalt’s strong adherence to the rigorous standards of social and environmental performance, accountability, and transparency set by the B Corp movement.
To attain this prestigious certification, Seasalt underwent an independent and comprehensive assessment where more than 200 questions evaluated various aspects of the business, including governance, worker treatment, environmental footprint, community engagement, and consumer relationships. This process is recognised as one of the most challenging certifications for companies committed to responsible business conduct.
Paul Hayes, Seasalt’s CEO, expressed pride in the attainment of the B Corp status, emphasising the extensive efforts and dedication of the team over the years. Hayes stated, “Today, we’re very proud to celebrate our B Corp certification success, taking a moment to reflect on our effort and achievements so far.” He further acknowledged that the certification is a milestone in their ongoing journey toward greater accountability and impact.
Seasalt was founded in 1981 and currently operates more than 70 retail locations and collaborates with over 400 stockists throughout the UK and Europe. The brand’s strategic orientation towards sustainable practices aligns with the broader industry trend of integrating sustainability into business operations and long-term planning.
The B Corp framework not only reinforces the company’s existing sustainable practices but also lays the groundwork for future initiatives. Hayes noted, “B Corp allows us to have an architecture for improvement and impact creation that is embedded across our entire business.” He mentioned that Seasalt is looking forward to sharing its forthcoming plans with its community.
There are currently 2,000 B Corp certified companies in the UK, demonstrating a growing movement among businesses striving to achieve greater sustainability and ethical standards. Seasalt’s achievement places it among these forward-thinking companies, setting a benchmark for others within the industry.
Seasalt’s B Corp certification marks a significant milestone in its commitment to sustainable business practices and continuous improvement.
