Seasalt has announced a significant leadership change with the appointment of Louise Couch as the new CFO.
- Louise Couch brings extensive experience from her previous roles at JP Morgan, Morgan Stanley, and Peloton Interactive.
- Couch will play a critical role in shaping Seasalt’s financial and global expansion strategies.
- The appointment signifies a strategic strengthening of Seasalt’s senior leadership team.
- Paul Hayes, CEO of Seasalt, expressed confidence in Couch’s ability to support the brand’s growth ambitions.
Seasalt, a prominent clothing and lifestyle brand, has appointed Louise Couch as its new Chief Financial Officer (CFO). This appointment reflects the brand’s commitment to strengthening its leadership team as it embarks on an ambitious phase of domestic and international growth.
Louise Couch brings a wealth of industry experience, having held senior positions in investment banking with a focus on the retail sector at JP Morgan and Morgan Stanley. Most recently, she served as the Senior Director of International Financial Planning & Analysis at Peloton Interactive, further enhancing her credentials with experience from fast-paced consumer and tech environments.
In her new role, Couch will join the executive board at Seasalt, tasked with significant responsibilities including financial decision-making and the development and delivery of the brand’s overarching business strategy. Her leadership is expected to be pivotal in facilitating Seasalt’s global expansion plans.
Couch expressed her enthusiasm for joining Seasalt, highlighting the brand as “a fantastic success story with such a strong heritage”. She indicated her eagerness to contribute to the next stages of the brand’s growth, underscoring the exciting timing of her appointment amidst the brand’s expansion efforts.
Paul Hayes, the CEO of Seasalt, praised Couch’s extensive knowledge and experience, particularly in international markets. He noted that her expertise will be invaluable as the company continues to refine its long-term strategy to support its growth ambitions.
Seasalt’s strategic appointment of Louise Couch as CFO is a key step in reinforcing its leadership to drive future growth and expansion.
