Seasalt has successfully appointed Louise Couch, a former Peloton executive, as its new chief financial officer.
- Louise Couch will oversee business strategy and financial plans at Seasalt, with a focus on global expansion.
- Her extensive background includes senior financial planning roles at major investment banks Morgan Stanley and JP Morgan.
- CEO Paul Hayes emphasises the strategic importance of Couch’s international market expertise for growth ambitions.
- Seasalt’s UK and Ireland expansion strategy saw a ‘record-breaking’ year with significant store openings.
Seasalt, a prominent fashion retailer, has appointed Louise Couch as its new chief financial officer, effective immediately. Having previously held the role of senior director of international financial planning and analysis at Peloton, Couch brings a wealth of experience in financial leadership to her new position. She will report directly to CEO Paul Hayes, taking charge of the company’s business strategy and financial operations, with a particular emphasis on the brand’s ongoing global expansion.
Louise Couch’s career history is distinguished by significant tenures at esteemed financial institutions, including Morgan Stanley and JP Morgan. While at these organisations, she specialised in retail sector financial planning, giving her a robust foundation to contribute meaningfully to Seasalt’s strategic goals. Her expertise in international financial markets is expected to be particularly advantageous as Seasalt continues to expand its footprint.
In discussing Couch’s appointment, CEO Paul Hayes remarked, ‘I’m delighted to welcome Louise to Seasalt; her appointment marks a significant strengthening of our senior leadership team. Her extensive knowledge and experience, particularly in international markets, will be invaluable as we continue to develop our long-term strategy to support our growth ambitions.’ This endorsement highlights the strategic value placed on Couch’s past accomplishments and future potential within the company.
Seasalt has reported remarkable growth, notably achieving a ‘record-breaking’ year in sales in August. This success is attributed in part to the aggressive expansion of its store estate across the UK and Ireland, which now comprises 73 locations. New openings in cities such as Aberdeen, Malvern, Sheffield, Trentham, and Plymouth, along with a new presence in Kenmare, Ireland, are testament to the company’s expansion efforts.
Louise Couch’s appointment as CFO is set to drive Seasalt’s strategic and financial goals, leveraging her vast experience in the international market.
