Sealskinz has launched its first permanent store, enhancing its retail presence in London’s Marylebone Village.
- Following a successful pop-up experience, the new store spans 1,000 square feet over two floors.
- The store features Sealskinz’s ‘Vitae’ clothing line and their inaugural running collection.
- Founded in 2009, Sealskinz is renowned for waterproof and breathable accessories.
- Ray Kelvin, Sealskinz’s owner, aims to make the store a hub for their community.
Sealskinz, a respected brand known for its high-quality waterproof accessories, has expanded its physical footprint with a new store in London’s Marylebone Village. This launch marks a significant step for the brand, which previously tested retail waters with a temporary pop-up shop last year. The store’s location capitalises on its past success, providing a permanent setting to engage its expanding customer base.
This new 1,000 square foot store occupies two levels, showcasing Sealskinz’s recent endeavours in fashion. Alongside their traditional waterproof accessories such as hats, gloves, and socks, customers can explore the ‘Vitae’ clothing range, which was introduced to complement their core offerings. The store also features Sealskinz’s first running collection, reflecting their commitment to integrating technical functionality in outdoor apparel.
Since its inception in 2009, Sealskinz has built a reputation for crafting products that marry utility with innovation, focusing on waterproof and breathable materials that meet the demands of outdoor enthusiasts. Ray Kelvin, who acquired a majority stake in 2022, is steering the brand towards greater prominence in the fashion sphere, blending performance with style.
Beyond retail, the store is envisioned as a community space where Sealskinz plans to host events such as running clubs and workshops. This initiative aims to broaden their audience and deepen community ties. As Ray Kelvin expressed: ‘After the success of the pop-up last year, it is great to have a permanent presence in the area. I don’t want this to be just another store, but a hub for the entire Sealskinz community. I have lived and breathed retail my entire life and I intend to create something truly special. It’s good to be back.’
Sealskinz’s new store is set to become a vibrant hub for enthusiasts of functional fashion, aligning retail with community engagement.
