ScS, under new ownership, has closed the Snug sofa-in-a-box brand after less than two years of acquisition.
- The retail company will continue fulfilling existing orders and maintain customer service support.
- Snug has not entered administration; the new owner focuses on a revised business strategy.
- Poltronesofà, the new owner, intends to streamline product offerings, having also removed ScS’ flooring and carpets.
- The acquisition of Snug was initially part of a £875,000 deal in early 2023.
ScS has recently announced the discontinuation of its Snug sofa-in-a-box brand, less than two years after it acquired the brand. The decision comes as part of strategic changes implemented by Poltronesofà, the Italian furniture giant that acquired ScS earlier this year. Customers with existing orders will still receive their products, and support remains available, ensuring commitments are met despite the brand’s cessation.
The company has clearly stated that Snug has not gone into administration. Instead, this move represents a shift in strategy towards a new business model and product range that ScS will now adopt. This transition forms part of Poltronesofà’s broader strategy to refine and focus its market offerings.
This closure marks another step in Poltronesofà’s overarching brand rationalisation. Earlier in the year, the company also decided to withdraw ScS’ flooring and carpeting ranges, signalling a significant reassessment and realignment of the company’s product portfolio.
The Snug brand, known for its innovative modular and reconfigurable furniture solutions, was acquired by ScS in a pre-packaged administration deal for £875,000. Founded in 2018, Snug quickly gained recognition as Europe’s first sofa-in-a-box brand, offering a variety of configurations and colours.
In addition to these changes, Poltronesofà has undertaken significant refurbishments across ScS’ retail presence. This includes refreshing the layout and design of 38 out of 114 stores, aligning with the newly envisioned customer experience and product focus.
The closure of Snug’s operations underscores a strategic pivot by ScS and Poltronesofà towards a streamlined business model, enhancing overall operational efficiency.
