Savage X Fenty has announced its first physical retail presence in the UK at Selfridges.
- Founded by Rihanna, the brand aims to bring its unique experience to UK and international shoppers.
- The partnership with Selfridges includes a diverse range of loungewear and lingerie products.
- Savage X Fenty’s latest Soft N’ Savage collection will be featured.
- The expansion reflects a strategic move to connect with a diverse customer base.
Savage X Fenty, the brand established by renowned singer Rihanna, is set to make its debut in the United Kingdom with its first in-store presence at Selfridges. This retail expansion marks a significant milestone as it offers customers the opportunity to personally engage with the distinct style that Savage X Fenty has showcased globally.
Genevieve Kunst, Senior Vice President and General Manager for Europe at Savage X Fenty, expressed her enthusiasm for this new venture, describing it as the beginning of an exciting chapter for the brand. Kunst stated, “We’re so excited to finally announce our first international retail space at none other than the quintessential shopping destination – Selfridges.” This sentiment highlights the brand’s strategic approach to reaching a broader audience by partnering with an iconic retail entity like Selfridges.
The shop-in-shop within Selfridges will showcase not only Savage X Fenty’s widely celebrated collections such as Savage Not Sorry, Mod Poppy, Romantic Corded Lace, and Sheer X, but also the innovative Soft N’ Savage range. The inclusion of diverse product lines underscores the brand’s commitment to providing fashionable choices that cater to varied tastes and preferences, thus allowing customers to express themselves with both confidence and style.
Bosse Myhr, Selfridges’ Director of Menswear and Womenswear, emphasised the positive impact of this partnership, stating, “This partnership allows us to offer our customers even more choices to express themselves with confidence and style.” This collaboration is set to enhance the shopping experience for both new and existing customers, underlining Selfridges’ dedication to broadening its fashion repertoire.
The collection available at Selfridges will feature an inclusive size range, with bras ranging from 32A to 42D and apparel from XS to 4X. Retail prices start at £15, making the brand accessible to a wider audience. By offering its products both in-store and online at Selfridges.com, Savage X Fenty is poised to reach an even larger market, making its distinctive fashion sense available to all.
The launch at Selfridges positions Savage X Fenty to significantly expand its footprint and influence within the UK retail landscape.
