Sainsbury’s has reintroduced the Nectar ‘Great fruit & veg challenge’.
- From 23rd August to 10th October, customers can earn at least 1,000 bonus Nectar points.
- The initiative encourages healthier eating by rewarding the purchase of fruits and vegetables.
- Last year’s challenge resulted in 88 million portions of fruit and veg being bought.
- Over 580,000 customers participated last year, with substantial bonus points distributed.
Sainsbury’s has reintroduced the Nectar ‘Great fruit & veg challenge’, offering customers an opportunity to earn additional Nectar points by purchasing more fruits and vegetables. This initiative, which runs from 23 August to 10 October, encourages healthier eating among shoppers and provides them with the chance to earn at least 1,000 bonus points by completing three personalised tasks related to their shopping habits.
Customers are invited to join the seven-week challenge at any point using the Nectar app. Accumulated points can then be spent across various partners such as Sainsbury’s, Argos, Esso, and eBay, adding versatility in the redemption of rewards. This effort supports Sainsbury’s goal of promoting healthier lifestyle choices through practical advice like recipe ideas and food storage tips.
Reflecting on the success of last year’s challenge, it emerged that 88 million portions of fruit and vegetables were purchased over the campaign period. Moreover, participating customers bought over three times more produce than those who did not engage in the challenge, indicating a significant behavioural shift amongst consumers towards healthier eating.
According to Alex Lovell, Sainsbury’s head of loyalty marketing, the decision to reintroduce the challenge stems from the positive response in previous years. Lovell noted, “We know how important it is for our customers to eat a varied and healthy diet, and that’s why we’re bringing back the Great fruit & veg challenge for yet another year.” They emphasised the substantial number of participants — over 580,000 last year — and the considerable distribution of 106 million bonus points, underscoring the campaign’s success and its potential benefits to customers.
The reintroduction of the challenge reflects Sainsbury’s commitment to fostering healthier eating habits among its customers.
