Sainsbury’s has initiated a comprehensive programme to optimise product ranges in its convenience stores, aiming to deliver a ‘Next Level’ shopping experience.
- The programme involves a critical review of existing product lines with potential changes to offer popular items preferred by on-the-go customers.
- Plans to increase space for ‘dine in’ and food-to-go lines are being considered to enhance customer convenience.
- The initiative is part of a strategic expansion, including a landmark store opening at Edinburgh airport.
- Sainsbury’s seeks to position itself as the primary food choice for UK shoppers, with plans for growth in food volume and accessibility.
Sainsbury’s has embarked on an ambitious range improvement programme across its convenience store estate as part of a strategy to redefine customer experiences. The initiative commenced last weekend and is set to unfold over the coming months, focusing on the optimised use of space in convenience stores to align with customer demand for frequently purchased items.
As a core component of this programme, Sainsbury’s will conduct a comprehensive range review. This analysis aims to assess which product lines might be refined or expanded. Notably, there is a specific emphasis on evaluating the potential for increasing ‘dine in’ and food-to-go lines, which are becoming increasingly popular among busy customers seeking convenience and quality on the move.
The range improvement strategy is integrated within a more extensive annual rollout plan that envisions opening 20 to 25 new convenience stores. A significant aspect of this expansion is the proposed inauguration of Sainsbury’s first airport store at Edinburgh airport, marking a new chapter in its retail journey through strategic location selection.
Furthermore, the programme aligns with Sainsbury’s aspirational goals to emerge as the preferred choice for food shopping in the UK. A significant commitment rests on achieving further growth in food volume ahead of the market trends, coupled with an ambition to make Sainsbury’s comprehensive food selection accessible to a broader customer base. Currently, only 15% of its supermarkets offer a full range of items, highlighting the gap this programme aims to address.
The CEO, Simon Roberts, recently visited the test store in Cobham where the feasibility and impact of these enhancements are being evaluated, showcasing a tangible step towards fulfilling their ‘Next Level’ promise.
This strategic initiative positions Sainsbury’s to potentially lead in grocery retail innovation and customer satisfaction across the UK.
