Sainsbury’s has initiated a programme to elevate the shopping experience in its convenience stores.
- This initiative aims to revise product lines to better meet customer needs.
- Store layout optimisation will be a key focus to enhance space utility.
- Locations for new stores are being strategically selected for space efficiency.
- The effort is part of a broader strategy to become the preferred food retailer in the UK.
Sainsbury’s has embarked on a programme designed to elevate the shopping experience across its convenience store estate. This initiative, which commenced last weekend, will unfold over the coming months and involves a comprehensive range review. The aim is to assess whether certain product lines should be removed or expanded, particularly in the ‘dine in’ and ‘food-to-go’ categories.
The review will also focus on optimising the utilisation of space within these stores. Sainsbury’s is critically evaluating how space can be better employed to offer an optimum range of products tailored for customers on-the-move, signalling a targeted approach to convenience retail.
The programme is part of Sainsbury’s annual rollout of 20 to 25 stores, where the grocer is identifying sites with suitable footprints for space optimisation. Earlier this month, the company announced a plan to open its first-ever airport store at Edinburgh Airport, marking a strategic expansion into high-traffic locations.
Additionally, Sainsbury’s broader strategic objective aims to make it the first choice for food among UK shoppers. Presently, only 15% of its supermarkets offer a full selection of products; however, the three-year plan targets an expansion of food-spaced areas in approximately 180 high-potential stores.
Sainsbury’s ongoing range improvement programme signifies its commitment to enhancing the convenience shopping experience and solidifying its market position.
