Daniel Beardsworth-Shaw has been appointed as the new creative director for Russell & Bromley.
- Beardsworth-Shaw brings a wealth of experience from roles at Accessorize, Sweaty Betty, and Hunter Boots.
- He will lead the brand’s product direction and visual identity, reporting directly to CEO Andrew Bromley.
- This strategic appointment is part of Russell & Bromley’s plan to strengthen its position in British fashion.
- Both Beardsworth-Shaw and CEO Bromley express enthusiasm for this new chapter.
Russell & Bromley, a distinguished British footwear brand with a history spanning over 140 years, has announced the appointment of Daniel Beardsworth-Shaw as their new creative director. Beardsworth-Shaw’s extensive experience in design leadership roles positions him as a valuable asset in steering the brand’s creative vision.
Beardsworth-Shaw commenced his career in 2011 as an in-house production manager with fashion designer Christopher Raeburn. Over time, he ascended to the role of design manager at Raeburn, before transitioning to Hunter Boots in 2017, where he served as design director. His most recent tenure was as vice-president of design at Sweaty Betty, an activewear brand, from June 2021 to February 2022.
Before joining Russell & Bromley, Beardsworth-Shaw was the design director at Accessorize, where he managed all design categories including jewellery, clothing, and prints, until his departure in March 2024. His comprehensive design portfolio underscores his capability to lead and innovate within established brands.
In his new role, Beardsworth-Shaw will be responsible for guiding Russell & Bromley’s product design and its overarching visual brand identity, directly collaborating with CEO Andrew Bromley. The appointment is framed as a significant move in the company’s transformation strategy, aiming to bolster its reputation in the competitive realm of British fashion.
Andrew Bromley, CEO of Russell & Bromley, expressed optimism regarding the appointment, highlighting the brand’s commitment to evolving its product offerings and brand narrative. In a statement, Bromley mentioned the importance of this step in their ongoing journey to revitalise the brand’s impact and storytelling within the fashion industry.
Beardsworth-Shaw echoed these sentiments, acknowledging the significance of joining Russell & Bromley during a transformative period. He articulated his anticipation for contributing to the brand’s legacy by infusing innovation and creativity into its future direction.
Daniel Beardsworth-Shaw’s appointment marks a pivotal moment for Russell & Bromley as it seeks to redefine its brand narrative.
