Rixo has confirmed the transition of its New York City pop-up store into a permanent location.
- The store, located at 19 Prince Street, opened initially on a short-term lease from April.
- Sales in the US have surged by 174% since the pop-up’s inception in 2023.
- The decision aligns with Rixo’s strategic US market expansion.
- Co-founder Henrietta Rix expressed excitement over this milestone development.
Rixo, a British womenswear brand, is making a strategic move by transforming its New York City pop-up store into a permanent retail venue. This development was confirmed on 28 August, marking a significant milestone for Rixo in expanding its US footprint.
Situated at 19 Prince Street in Manhattan, the store originally opened on 22 April under a three-month lease. Measuring approximately 1,000 square feet, this pop-up was Rixo’s inaugural brick-and-mortar presence in the United States.
The store’s remarkable impact is reflected in the 174% year-on-year increase in direct-to-consumer sales in the US since August 2023. This substantial growth underscores the brand’s successful market penetration and growing consumer base.
Henrietta Rix, Rixo’s CEO and co-founder, articulated her enthusiasm about solidifying the brand’s presence in New York. Through a statement, she emphasised their aim to foster deeper connections within the community that has been built over the past nine years.
The conversion into a permanent store not only signifies Rixo’s commitment to the US market but also highlights its achievement as a female-founded business operating without external investment. Henrietta Rix expressed pride in the success of the pop-up initiative and optimism for future endeavours in the US market.
The transformation of Rixo’s pop-up into a permanent store marks a pivotal stride in its US expansion strategy.
