Former Ted Baker locations across the UK are being reoccupied by various retailers, as reported by Drapers.
- Ted Baker closed 15 of its UK stores following its collapse into administration in March.
- Renowned British fashion brand Reiss has opened in Ted Baker’s former Cardiff location.
- Danish homeware brand Søstrene Grene is set to open in Ted Baker’s former Oxford store.
- US-based Alo Yoga is taking over Ted Baker’s Knightsbridge store, marking its third UK location.
Former Ted Baker stores across the United Kingdom are finding new life as they are gradually being taken over by various retailers. This development follows Ted Baker’s decline and subsequent entrance into administration in March, leading to the closure of at least 15 of its 46 stores nationwide. This shift in retail occupancy highlights the resilience and adaptability of the retail sector, as prime locations are swiftly repurposed.
In a notable transition, the premium British fashion brand Reiss has established a new outlet in the former Ted Baker location at St David’s shopping centre in Cardiff. Reiss relocated from its previous site within the centre, demonstrating a strategic move to capitalise on the prominent location left by Ted Baker.
Meanwhile, in Oxford, the Danish homeware brand Søstrene Grene is poised to open its doors in the ex-Ted Baker store on Queen Street, with an opening date anticipated in late August. This expansion signifies Søstrene Grene’s commitment to broadening its UK footprint amidst a competitive homeware market.
The transition of the Knightsbridge location on Brompton Road to Alo Yoga further exemplifies the demand for strategically significant retail spaces. The US-based athleisure brand plans to open its third UK location in September, expanding beyond its current premises on King’s Road and Regent Street. This move reflects Alo Yoga’s growing presence and influence within the UK athleisure market.
The scattered closures also affected major urban centres such as Birmingham, Bristol, Liverpool, and Manchester. According to the administrator’s report by Teneo, there is ongoing potential for the sale of the remaining store properties. Authentic Brands Group, Ted Baker’s parent company, disclosed it is nearing agreements with new operating partners, with Frasers Group initially positioned as a potential successor for the brand’s British operations.
The repurposing of former Ted Baker stores underscores the dynamic nature of retail real estate amidst brand transitions.
