A variety of Christmas advertisements from major retailers are now on display, featuring countless entertaining elements.
- M&S reprises Dawn French in a festive six-part series, with her as both the Festive Fairy and herself.
- Sainsbury’s features Roald Dahl’s BFG in a new holiday narrative alongside real-life employee Sophie.
- Nigella Lawson marks her debut in Greggs’ inaugural Christmas campaign, highlighting festive menu items.
- Argos presents beloved characters Connie the doll and Trevor the dinosaur in its promotional spot.
As the Christmas season approaches, several retailers have begun launching their highly anticipated advertisements. The campaigns highlight an array of elements designed to capture public interest and stir festive excitement. M&S, known for its elaborate Christmas advertisements, features the return of Dawn French as the voice of the Festive Fairy. The series depicts her character assisting in the management of a Christmas gathering, aiming to spread cheer and yuletide enthusiasm.
Sainsbury’s introduces an interesting twist by featuring the BFG, a cherished character from Roald Dahl’s stories, alongside Sophie, an actual supermarket worker. This advertisement captures a whimsical and heartwarming facet as it explores the giant’s quest for a more joyous Christmas.
Greggs takes a solid stride into the Christmas advertising realm with its inaugural celebration ad featuring Nigella Lawson. Her presence brings an element of culinary sophistication, as she promotes the brand’s seasonal offerings, including festive bakes and aromatic gingerbread lattes.
Aldi continues the charm of its recurring character, Kevin the Carrot, who sets off on a new adventure aimed at reinstating the ‘Spirit of Christmas’, further solidifying its narrative continuity.
Meanwhile, Morrisons reintroduces its singing oven gloves, adding a musical touch with a rendition from Bugsy Malone, while Asda embraces a more playful storyline as garden ornaments tackle a snowy predicament to save Christmas at one of its stores.
Lidl emphasises community spirit with its campaign centred on sharing joy, while Debenhams’ advertisement humorously addresses the stress of holiday shopping, positioning itself as a prime destination to alleviate seasonal pressures.
In Argos’ campaign, the retailer embarks on a magical theme with returning characters Connie the doll and Trevor the dinosaur, emphasising the fulfilment of customers’ festive dreams.
Amazon takes a different approach with a storyline focusing on a caretaker whose hidden talent is revealed after he is warmly supported by his colleagues. This ad highlights themes of appreciation and camaraderie.
Set against a pop music backdrop, TK Maxx showcases its ‘festive farm’ featuring animals draped in designer gifts, while Boots presents a narrative led by actress Adjoa Andoh as Mrs Claus, overseeing Christmas preparations.
Finally, Waitrose injects a comedic whodunnit element into its advertisement, with actor Matthew Macfadyen embarking on a journey to solve the mystery of the missing Red Velvet Bauble Dessert.
The diverse array of Christmas advertisements roll out innovative storytelling methods to engage audiences this season.
